ITE Russia
ITE Group in Russia
20/11/2018

Securika Moscow

24-th International exhibition of technical means of protection and equipment safety and fire protection was held on March 20-23, 2018.

Results of Securika Moscow are: 18 379 visitors in 4 days-consistently high performance.

From 20 to 23 March 2018 in Moscow with great success was held the 24th international exhibition of technical means of protection and equipment security and fire protection Securika Moscow 2018.

This year in exhibition Securika Moscow was attended by 435 companies from 25 countries, of which more than 100 for the first time demonstrated their equipment and novelties.

67% of the represented companies are Russian manufacturers and distributors. A national group representing companies from China was also formed at the exhibition. The total area of the exhibition was 25 370 square meters.

For 4 days the exhibition was visited by 18 379 people from 80 Russian regions and 53 foreign countries, with the share of potential buyers was 82%- 15 010 target visitors. The number of visitors who came to the exhibition in order to find products/services for business increased by 16%: the absolute increase was more than 1000 people.

The share of new visitors increased by 4 %: 8 626 specialists visited the exhibition for the first time. This year the number of visitors from the Russian regions has increased: their number is 5246 specialists (29% of all visitors), which is more than in previous years. By 2%, the geography of visitors has expanded. This is confirmed by the participants of the exhibition-so, Director of business development of GC "Pozhtekhnika" Svetlana Kotova noted that the exhibition Securika Moscow presents all manufacturers of Russia, is the flagship business event, where the maximum number of visitors from the regions.

The percentage of visitors returning to the exhibition the next day has increased significantly. Securika Moscow once again demonstrated a consistently high result of successful work.

His expositions of the largest Russian companies: "Bolid", "Argus-Spectrum" ARMO, "Rostelecom", PERCO, RUBEZH, "Sigur – access control", ITV, Luis+, "SATRO-paladin", "Corporation Skayros", Beward, "the Consortium Integra-s", Macroscop, "Ravelin", DSSL, "Videoglaz", "Gefest", "Pozhtekhnika", "Epotos", "Granit-Salamandra", "TD Tinko", NPA "Frontier" and others. In the area of presentations of new products foreign companies Hikvision, Dahua, CAME, dormakaba, Mobotix, Honeywell, Hanwha Techwin, Microdigital, IDIS, Panasonic, Assa Abloy, Securiton AG, Gunnebo, Axis Communications, Vivotek, WD, Seagate, Tyco, ASUS, Siemens, HID and others demonstrated the latest developments and presented their premieres.

The exhibitors highly appreciated the results of their participation in Securika Moscow 2018. Thus, the commercial Director of "Pozhtekhnika" Igor Ogay noted that among the visitors of this year's exhibition was dominated by the number of top officials of companies: managers and owners, so the company managed to hold a number of important negotiations with decision makers.

Andrey Golubev, marketing Director of RPA Rubezh, noted that the exhibition still remains an effective channel for product promotion, the distinctive feature of which is the possibility of direct communication in the age of digital technologies: "every category of customers is very important for us: customers and understanding of their needs, integrators and design institutes, trade partners. Some help to make our decisions come true, others allow us to make them available in any corner of the world. Participation in the leading exhibition on security for us is an opportunity to demonstrate our achievements and new products, to meet with target customers and partners, to discuss plans for the future, to exchange live emotions and impressions.»

For the first time at the exhibition Securika Moscow for participants and visitors of the exhibition was launched a new system for appointing business meetings. This free service, available for smartphones and web platforms, with an intuitive and simple interface, allows you to quickly and efficiently find the right manufacturers and suppliers and make appointments at the stand. Depending on the purpose and objectives of the artificial intelligence system match-making gave each of the visitors according to his profile and purpose of visiting the exhibition individual recommendations, automatically adding the meeting to the calendar and reminding about it in time.

The second new service, which was appreciated by both participants and visitors of the exhibition, is the Securika Connect service. Mounted on stands terminals-readers for e-tickets visitors have significantly simplified their holders the task of gathering contacts. Visitors, in turn, had the opportunity to get all the necessary information about the participant of the exhibition in electronic form. Sergey Chernov, Deputy General Director of the Moscow representative office of Argus Spectrum, highly appreciated the advantages of the service: "It is very convenient in terms of information processing and segmentation of visitors. The presence of the terminal on the stand created additional value of our company – we provided the most convenient service to our visitor".

Securika Moscow exhibition was traditionally accompanied by a rich business program: thematic conferences, professional competitions, seminars, presentations. This year, the program of business events for industry professionals has expanded significantly and included 5 events of various formats:

  • Forum " Future of security»
  • The conference "Modern market of video surveillance: challenges and solutions»
  • Conference " Fire safety of unique and complex objects»
  • Conference on "Integrated security systems, access control»
  • Conference "Internet of things in automation of engineering systems".

The key event of the exhibition – the forum "Future of security"aroused great interest of professionals. International and Russian experts, including representatives of Rostelecom, Technoserv, Intel, MMC Norilsk Nickel, IHS Markit, as well as a special guest Ben Hammersley, a well-known European futurist and promoter of new digital technologies, reviewed the trends that will determine the development of the security market in the world and in Russia in 2018-2020. The forum was attended by more than 350 experts of the security market, more than 80 speakers and about 2000 specialists took part in the events of the business program of the exhibition.

The exhibition also included summing up the results of the contest "the Best innovative product". The competition has been held annually since 1996 and is a traditional event of Securika Moscow exhibition. In 2018, the jury considered 29 reports from 29 Russian and foreign companies. As a result of the consideration of applications and reports, 12 awards were awarded to the most innovative and relevant innovations in the field of security.

During all 4 days of the exhibition the companies-manufacturers of security systems demonstrated new solutions, innovative developments and non-standard approaches to security issues.

WEY Technology and Knurr presented a solution for the organization of an effective safety management center (tsub).

ARMO-Systems company demonstrated a new product of Bosch Security Systems - street rotary surveillance cameras that combine optical and thermal imaging modules. The company dormаKaba prepared for the exhibition world premiere: "ACS Martix One, as the quintessence of modern market requirements and access control". Hikvision demonstrated artificial intelligence for cloud-based security architecture. Sigur introduced a new reader based on secure identification via smartphone and contactless cards.

Exhibition General partner – Hikvision
Branding partner-Dahua Technology
Sponsor ribbons on badges – Sigur

Securika Moscow is supported by public authorities, industry and public organizations: the Federation Council for defense and security of the Federal Assembly of the Russian Federation, the Ministry of foreign Affairs of the Russian Federation, the state Duma of the Federal Assembly of the Russian Federation, the state Corporation for space activities of ROSCOSMOS, the Ministry of industry and trade of the Russian Federation, the Moscow state Duma, the Federal state COMMITTEE For private security of the national guard of the Russian Federation in Moscow».