ITE Russia
ITE Group in Russia
20/11/2018

WorldBuild Moscow/MosBuild

24-th international exhibition of building and finishing materials was held on 6 April 3-6, 2018
 

WorldBuild Moscow / MosBuild is the largest international exhibition of building and finishing materials in Russia. More than 1200 Russian and foreign manufacturers and suppliers from 40 countries, including 509 new companies, presented a wide range of modern construction and finishing materials in demand in wholesale and retail trade in Moscow and Russian regions, in the construction, design and decoration of residential and office premises. Manufacturers and suppliers from Germany, India, Italy, China, Serbia, Taiwan and Finland are United in the national pavilions.

Visit of this exhibition allowed business visitors to provide the organization with the most modern, technological and esthetic construction and finishing materials according to requirements of the customer, and also to expand the range of the production presented by the company according to actual demand.

Total of exhibition space exceeds 80 000 sq.meters.

The high commercial efficiency of the exhibition is confirmed by the number of visitors of specialists: according to 2018, the total number of potential buyers was 51,057 people, the exhibition in 4 days was visited by a record number of visitors 65,236 people from 81 regions of Russia (3 000 more than last year).

WorldBuild Moscow / MosBuild is part of the largest international network of exhibitions of building and finishing materials WorldBuild. This international network includes more than 20 exhibitions in various countries and regions, representing promising markets for products for construction and repair. In Russia, exhibitions under the WorldBuild brand are held in Novosibirsk, Krasnodar, St. Petersburg and Yekaterinburg.

In 2018, For the first time, the worldbuild Awards was organized for new and innovative building and finishing materials and technologies, designed to celebrate the best new products and attract the attention of the target audience to products and solutions that give impetus to the further development of the industry. Only at the WorldBuild Awards the companies participating in the exhibition presented their most interesting novelties, which became the nominees for the Award. More than 140 products were selected by a professional and public jury in 10 nominations.

For the first time at the exhibition Moscow WorldBuild/ MosBuild exhibitors and visitors of the exhibition worked the system for appointing business meetings. This free service, available for smartphones and web platforms, with an intuitive and simple interface, allows you to quickly and efficiently find the right manufacturers and suppliers and make appointments at the stand. Whatever the goals and objectives, the artificial intelligence of the match-making system will give individual recommendations to each of the visitors according to their profile of activity and the purpose of visiting the exhibition, automatically add the meeting to the calendar and remind about it in time.

Business program

This year, for the first time in Russia, the organizer of the exhibition WolrdBuild Moscow/ MosBuild – ITE Group of companies – implemented an unprecedented content program, turning the usual exhibition space into a business tool of the future.

25 business events of various formats provided the professional community with advanced networking opportunities. More than 100 Russian and foreign speakers spoke about new approaches to the promotion of products, gave an expert assessment of market trends, presented successful cases from world-class experts and industry leaders. Such a number of high-level speakers content program United at the exhibition for the first time.

On April 3, the opening day of the exhibition, the international forum "Facades 360°" was held for the first time, organized jointly with the Russian Union of architects and with the support of Speech.

Among the speakers of the forum – doctor of architecture, honorary President of the Union of architects of Russia Andrei Bokov, President of the Union of architects of Russia Nikolai Shumakov, founder of the architectural Bureau SEBRA Mikkel frost, founder of the architectural Bureau NÖFER ARCHITEKTEN Tobias Nofer, managing Director of Folkhem Arne Olsson, chief architect of "gorproject" Philip Nikandrov, head of facade design Speech Sergey Popov, founder of the architectural Bureau Ofis Spela Videchni, architect, head of the Studio IND Architects Amir idiatulin and others.

"The MosBuild exhibition is a platform for increasing sales and promoting products in dynamics, which is necessary for communication with partners. This is a platform of innovative solutions and quick application of their use in real life. This is a place to improve the company's image. This is a platform for interaction between business and government, where decisions are made and various amendments to the legislation are adapted. This is also a platform for establishing business contacts from Krasnodar to Vladivostok, and of course, this is a place for the formation of tastes", - summed up Dmitry Zavgorodny.

Dmitry Zavgorodny, managing Director of the Itepo of Russia, noted the growth of the MosBuild exhibition in all directions and its status as the largest professional platform. He drew attention to the statistics confirmed by an independent audit.

"MosBuild is the best exhibition in terms of return on investment for exhibitors and in terms of return on time spent for visitors", - Dmitry Zavgorodny.

Executive Director of the Russian Union of Builders Konstantin Kizel appreciated the importance of the exhibition from the point of view of builders. He noted that "the MosBuild exhibition is one of the key sites of the Russian Federation for exhibition activities related to the construction industry", stressing that "it is important for specialists to get acquainted with the types of building materials, technologies, and that is why they visit this exhibition".

Dmitry Zavgorodny spoke about ITE as the organizer of the largest industry exhibition events, the company's experience in organizing industry projects and its extensive program of events, including the MosBuild exhibition as the most large-scale and significant for Russia.

Yakov Syromyatnikov, Director of MosBuild, stressed that ITE is introducing new approaches to the organization of exhibitions. Separately, he mentioned one of the most visited forums - DIY, where this year for the first time held a session on online promotion of products, and a new event for architects-"Facades 360", where new trends and innovations were identified. Yakov Syromyatnikov told reporters about the new format of the Bathroom Biennale, which this year was attended by leading Russian designers: Zhenya Zhdanova, Diana Balashova, Dmitry Loginov, Nadezhda Zotova, Mike Shilov and Olga Maleva.

General Director of ROCA Group in Russia and CIS countries Antonio Linares analyzed the results of MosBuild 2018 and said that "Roca Group uses MosBuild as a platform for meetings with partners from different countries, as MosBuild is the main Foundation and infrastructure for relations with visitors and specialists of the construction industry". Like Mikhail Chizhov, he noted that social networks help to get acquainted with the products, and the activity in them helps to attract new visitors.
Konstantin Kizhel also mentioned that the Russian Union of Builders is engaged in the promotion of Russian members of the Union, works on updating the Snips and rules of the construction industry. RCC participated in the development of national applications and synchronized standards with Euro codes.

To the question "What is the role of designers in MosBuild?"Yakov Syromyatnikov said:" Designers are the people who influence companies in creating trends. We invite designers to the MosBuild exhibition, so that they "bring" new trends, for this ITE company is developing new formats of the content program."

"This year famous designers showed their work with materials for the first time at MosBuild. MosBuild gives not only the opportunity to designers to demonstrate their latest innovations, which are not yet available anywhere in the market, but also the opportunity to implement the project in the form in which you conceived it" "public Interest – an important segment and an indicator with which no one has worked before, but which helps designers to make projects even cooler"- shared her thoughts Evgenia Zhdanova.

"Designers fly around the world in search of special things, touching and feeling them, then to demonstrate it on MosBuild", Eugene  Zhdanov.

Editor-in-chief of Elle Decoration Alexey Dorozhkin said in his speech that in 2018 at MosBuild for the first time the involvement of the publishing title was so serious and Elle Decoration became a full partner of The exhibition and its media part. He presented a new joint initiative of the MosBuild and Elle Decoration exhibition – the First regional award for designers of the Federal scale, within the framework of which more than 30 events will be organized from Kaliningrad to Irkutsk.
"We decided to make a platform where every designer could present their projects. There are many designers from other regions who spread good taste and affordable design, and the most important thing for them is to come from primitive solutions to more complex ones. We are trying to support them in this," Alexey Dorozhkin answered the journalist's question.

MosBuild is in the TOP 5 construction exhibitions in the world and supported by the public authorities, industry and public organizations: Ministry of construction and housing and communal services of the Russian Federation, Ministry of industry and trade of the Russian Federation, State Duma of the Federal Assembly of the Russian Federation, Moscow city Government, Moscow region Government, Committee for architecture and urban planning of Moscow, a State Construction Supervision Committee of Moscow city, the Russian Union of Industrialists and entrepreneurs, The chamber of Commerce and industry of the Russian Federation, the Russian Union of Builders, the Russian Society of Construction Engineers, the Union of Architects of Russia, the Union of Designers of Russia, the national Association of builders (NOSTROY), the National Agency for energy conservation and renewable energy and the National Association of the Door Industry (NADI).